Selling

Priced right the first time

The market is the final decision maker when it comes to price. My job is to read it before you list, not sixty days after.

Sell with a clear plan from the start.

Know where your home stands in today's market, which improvements are worth considering, and how we'll position it for buyers.

We'll review comparable sales, walk through your home, and agree on a pricing strategy together.

Street Match

What's been selling on my street?

Register and Riccardo sends you what sold and what listed on your street, with a note on what it means for your home. Prefer to look yourself? Every sold price in York Region is on our search site once you sign in.

Browse sold listings on the search site →

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How I price a home

Three steps, in this order. The number comes last, and it comes from the sales, not from what we hope.

The market read

Closed sales at your home's footprint, pulled from the MLS the week we talk. Not the city average, not the neighbour's asking price.

The walk-through

I tell you what's worth doing before we list and what isn't. The list is short. What you do with it is up to you.

The number

A range built on those sales, then a list price we set together as a strategy. Priced right on day one sells. Priced above the comps sits, then takes a price reduction amendment sixty days in.

Home Worth

What's my home worth?

A range from Riccardo, not from an algorithm, with the comparable sales behind the number. You hear from him personally.

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Market Ready Makeover

If the home needs work first. Sometimes it isn't the marketing. Sometimes it's the home. Two numbers, as-is and market-ready, and you choose.

How it works
Let's talk

Let's talk about your next move

Buying, selling or exploring new construction, tell us which side you're on and you'll get a straight answer, not a pitch. It comes to Riccardo, not a queue.

Copyright 2026 All rights reserved. Toronto Regional Real Estate Board (TRREB) assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
Copyright 2026 All rights reserved. Canadian Real Estate Association assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose. The trademark DDF® is owned by The Canadian Real Estate Association (CREA) and identifies CREA’s Data Distribution Facility (DDF®). The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service®, and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA
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